At Dabwoods, I was responsible for a wide range of creative, brand, and production work across packaging, apparel, retail, digital, and experiential design. I designed packaging solutions, including boxes, bags, signage, and retail displays, while developing production ready tech packs for apparel and branded merchandise.

I created custom displays and environmental graphics for dispensaries across the country, adapting the Dabwoods identity across a variety of retail spaces and formats. I also produced campaign imagery through photo manipulation and retouching in Lightroom and Photoshop, along with email campaigns, social media content, Instagram stories, and promotional graphics in collaboration with the Director of Sales.

Beyond digital and print, I contributed to large-scale experiential projects, including the design and execution of the 2023 and 2024 Hall of Flowers booths. My involvement spanned the entire process from concept development and mock-ups to sourcing props, furniture, and materials, as well as assisting with the final build and on-site event management.